Belif Taps Into Peat—Yep, the Stuff Found in Bogs—For Its New Skincare Line

Belif Taps Into Peat—Yep, the Stuff Found in Bogs—For Its New Skincare Line

Belif Peat

Move over, clay. There’s a new of-the-earth ingredient making its way into skincare: peat. In case you’re not up on your soils, peat is basically wet, decaying plant material often found in marshy environments—something that seems a little icky to be smearing all over our faces, but I suppose clay once seemed that way too.

Belif’s new Peat Miracle Revital line uses peat particles, extract and water (so no, none of the chunky stuff—phewf), all sourced from the tundra peatlands in Finland’s Lehtosuo region, located near the country’s eastern border.

So why peat? It’s loaded with minerals and herbs that help nourish skin, plus humic and sulfic acid for speedier cell turnover. This might make you squeamish, but there are reports of bodies that have been discovered in bogs that, though the bones and organs have decomposed, the exteriors remains in tact, allegedly due to the surrounding peat.

Belif Peat

The range consist of four products in light green packaging (most of the brand’s products come in bright white bottles and jars). The thick, putty-coloured Peat Miracle Revital Clay Mask ($40) is enriched with peat particles that promise to provide a pore-tightening effect after 10 minutes of wear. Unlike the rest of the line, which offers intense hydration, the mask may be a little too intense for dry skin types.

The glow-getting Peat Miracle Revital Serum Concentrate ($60) is formulated with 20% peat extract (for comparison, the Peat Miracle Revital Cream ($58) contains 0.5%). Finally, there’s the Peat Miracle Revital Eye Cream ($58), a quick-absorbing hydrator loaded with herbal peat water.

Though the unique ingredient definitely makes this line intriguing, its real strength is in its great textures. They’re rich and smooth to the touch, but also absorb easily. Who knew peat could be so fancy?

The Belif Peat Miracle Revital line is now available in stores and online at sephora.com.

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