Benefit has always been in the business of beautiful brows—from their in-house brow bars to their all-star line up of arch-perfecting products, brows are a top priority. They are so important to the brand, they’ve decided to completely re-vamp their brow offerings and launch the mother of all eyebrow collections this June, complete with 13 products to groom, fill and define your arches no matter what look you’re going for (10 products and 3 tools).
Although you might recognize a few familiar favourites here, the entire line-up has gotten a dazzling makeover with black, pink and silver packaging. You’ll also notice the shades naming system has changed (now it is numbered 1-6, lightest to darkest)—and some of the products have expanded their range (hello new Gimme Brow shade)!
The formulas have been tested to perfection and the entire collection is about delivering mistake-proof products for every brow out there. Paired up with cute and quirky names (we’d expect no less from Benefit), there is literally something every everyone here.
Let’s take a look at each product and go over exactly what they’re for:
This pocket-sized compact isn’t new, but with the updated packaging and expanded shade range to include all 6 brow shades, it’s better than ever. The compact features perfectly paired wax and brow powder along with mini tweezers, a collapsible dual-ended brush and an interior mirror. This kit is amazing for travel since it has everything you need all in one spot to tame, shape and groom your brows.
In my opinion, this product is the best eyebrow enhancer out there. It’s a truly magical microfiber gel that gives a fuller look to even the thinnest, skimpiest brows. It I’ve worn it everyday for years, and I’m so excited Benefit is introducing one more shade to the line-up. The new shade will fit in-between the current two—so now there will be shades 1, 3 and 5. The precise brush makes it super easy to apply and build volume where needed. If you’ve never tried this product before—you MUST.
ready, set, BROW!
For those that like to shape their brows and set ‘em in place for good, this clear gel is for you. One side of the brush features long bristles to coat brow hairs from root to tip while the other side has short bristles to sculpt and shape them. The formula sets to a flexible, flake-free texture, holds brows in place for 24 hours and helps lock down your makeup so it doesn’t disappear.
This new brow highlighter helps to enhance lighter brows and soften the look of dark brows as well. It has a bit of luminosity which gives a soft contrast to your look. It also delivers 12-hour, water-resistant wear that looks great on its own or own top of brow pencil. It’s perfect for those that don’t want “flat” looking brows after they have penciled them in.
goof proof brow pencil
As the name suggests, this pencil is perfect for any brow beginner. It comes in all 6 shades and has a unique tapered, angled tip to fill and define with ease. It glides on easily, sets for 12-hour waterproof wear and looks completely natural. On the other side of the pencil, you’ll find a spoolie to groom the brows and blend the pencil in for a seamless look. If you don’t know where to begin, I’d start here (or with Gimme Brow).
precisely, my brow pencil
For those that want a brow pencil with a little more precision, this one is for you. Also available in all 6 shades with 12-hour waterproof-wear, this pencil features a ultra-fine tip to really re-create hair-like strokes (great for over-plucked brows that need a little makeup magic). The formula is stiff to really give a precise stroke and it also comes with a spoolie to blend everything in.
This cream-gel pot is—in my opinion—the most “intense” of all the brow products. It has great pigmentation so you can really sculpt your perfect brow and it locks down for 24-hour, waterproof wear. It’s available in all 6 shades and comes with a brush built into the cap for convenience. A little bonus—the brush handle snaps backwards into the lid to create a full-size brush (great for extra precision and control)!
BROWVO! conditioning primer
This product is something we can all benefit from! First, it instantly makes brows look fuller, thicker and healthier (while they can’t say it makes brows actually grow more, that is a common side effect from regular conditioning—hint hint). Second, it helps to prime the brows to help makeup last longer. It’s clear, so everyone can use it, and the cool applicator tip makes gliding it on super quick and easy. You can even wear it at night for extra conditioning benefits!
high brow & high brow glow
These are two more fan favourites for highlighting and giving an instant “lift” to the eyelid. High Brow is a soft, brightening pink shade and High Brow Glow is more of a shimmery champagne shade. Both look gorgeous under the arch or in the inner corner to brighten your look.
Here are swatches of the shades 1-6 (I used Ka-BROW! to swatch them, but the shades are universal throughout the line), as well as High Brow & High Brow Glow:
The entire brow collection will be available soon at Sephora (you can sign up for email notifications once the products are available for purchase).