If there’s one thing that Benefit knows well, it’s eyebrows. The brand has been beautifying eyebrows for years with their handy products and famous Brow Bars. This Fall, they welcome the new Benefit Gimme Brow ($22 USD / $26 CAD) into their family of primping products for brows. This brush-on fiber gel is available in two shades; Light/Medium and Medium/Deep (which I have here). Don’t let the extremely tiny size fool you- this brow groomer is quite powerful and even a little magical.
This brow gel formula is really unlike anything I’ve tried before. It’s a tinted gel that adheres to skin and hair, creating the look of thick, full brows instantly. It’s water resistant, long-wearing, buildable and looks totally natural. I usually apply tinted brow gels sparingly, because their mascara-like formula coats my brows and leaves them hard and crunchy… but not this one. I was really able to get into my brows and comb them through, like I would with clean spoolie. This allowed me to really shape them, and build the product where necessary.
The formula feels thinner and lighter than usual, which is why it comes through nicely instead of caking up on your brows.
The applicator brush looks like a super tiny mascara wand (when I say tiny- I mean it! Check out the comparison to my pinky fingernail below). I was able to shape and define my brows while the formula held them in place and well-groomed all day without being hard or crunchy. I haven’t tried the lighter shade, but I have to say I’m very happy to see the Medium/Dark shade has a nice ashy tone to it- I find that most brow gels are too warm for my brows and this one matches perfectly!
This products gives you the look of filling with a brow pencil, yet with the ease of application of a gel, cutting down on application time dramatically. My brows don’t need a lot of filling in, so this product was perfect for the look I was going for. If you have very sparce areas, it might not replace a brow pencil completely, but I think it does a great job and many will be able to use just this one product. Gimme Brow is sure to become a must-have in my makeup bag!
AVAILABILITY: Permanent. Available now at Sephora.
SELECTION: Available in 2 shades; shown here in Medium/Deep. See the rest of our Benefit coverage here.