Benefit Hoola has been a cult classic bronzing powder for years. For many, it was the OG contour powder before those specifically designed for sculpting and shaping were introduced, thanks to its natural-looking hue and beautiful matte texture. It’s also amazing for faking a true, just-back-from-vacation glow ranging from soft and subtle to full-on tanned. It has been a staple in my makeup bag since I was in high school! Fast forward a few years (ok maybe like 15) and Hoola’s family is growing.
This year, Benefit introduces Dew The Hoola, a soft-matte liquid bronzer, Hoola Zero Tanlines, an all-over body bronzer as well as a Hoola Bronzing & Contouring brush. The entire collection features cute island-inspired packaging that is oh-so-Benefit.
Dew The Hoola is a gorgeous liquid bronzer that can be used all over the face and neck before makeup to deepen and warm up your skintone (this is is great for those whose faces are like mine and only stay tanned for like a day), or you can use it on top of makeup with a brush to add dimension. It leaves skin with a weightless, believable bronze that stays put yet washes off at night when you take your makeup off.
Hoola Zero Tanlines is Benefit’s answer to one-day-only body bronzing. It’s a tinted gel with a sponge applicator built right into the cap for a hands-free application (honestly, I prefer to just get it done with my hands and wash them after). I personally prefer a self-tanner over a wash-off tint but for leg-baring outfits, it is a really great last-minute option. It leaves skin looking more warm, even and toned, but be warned it’s quite a sheer, subtle effect.
Finally, the collection also introduces a cute bamboo-inspired Bronzing & Contouring Brush, with a tapered tip designed to sweep on your Hoola powder (or the liquid—it works great with both) with ease. It’s a little more of a novelty piece, but an adorable one none-the-less (and you’ll never mix up your bronzer brush with your powder one again)!
Have you tried Benefit’s classic Hoola powder? Think you’ll be trying out these new additions? Let me know in the comments!
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