A few weeks ago I had the opportunity to tour the BITE Beauty factory, located right here in Toronto, Canada. The Canadian-born brand known for their all-natural, food-grade lipsticks recently launched a brand new formula to their line-up (available in a whopping 35 shades) and I was invited to go behind the scenes to see exactly how it’s made.
The BITE Beauty Amuse Bouche Lipstick semi-matte lip color packed with bold pigmentation and a creamy, comfortable texture. The lipsticks are formulated with 12 edible oils and triple milled pigments and fresh pressed fruit for a super-saturated, weightless color with a hint of citrus flavor.
Although BITE Beauty has become an international sensation, the brand still maintains their handcrafted process, using small-batches and low-heat to preserve the natural nutrients, vitamins and oils. Having the chance to go to the factory allowed me to truly appreciate what that entails.
First, the bases and pigments are precisely weighed out by hand and combined in small batches to maintain their integrity. They are then heated slowly and in small pots (honestly, not that much bigger than a dutch oven you’d use to make a family-size batch of spaghetti sauce in) then poured into lipstick molds. After they’ve been chilled and set, the lipsticks are unmolded, packaged and ready to send off to Sephora.
Using this small-batch process allows BITE to be flexible and rapidly create new shades and collections. Susanne Langmuir, founder of BITE Beauty, told us that they are able to go from conception to Sephora store in as little as eight weeks if need be—something many other brands would never be able to commit to.
You’ll be seeing a pretty cool collection hitting shelves this summer filled with edgy, punk rock colors like the deep green “Kale” lipstick that we saw being produced in the lab.
After the tour, we were brought into a room to mix up our very own Amuse Bouche lipstick. After putting on our personalized lab coats (the science major in me was so giddy at this point), we entered the lab with jars of all 34 Amuse Bouche lipsticks on the table. We were instructed to mix two shades together to create our own.
It was one of the most difficult decisions I had to make, but I ended up mixing Souffle and Honeycomb together to create a pale nude pink (aka my signature lip color of choice). I could have created about 17 different shades in that lab!
We left the lab with the entire array of Amuse Bouche lipsticks (did you see my review and swatches?) but having the opportunity to bring home a tube of my very own creation was an amazing gift in itself.
If you want to try your hand at making your own shade, make sure to put the BITE Beauty Lip Lab on your list of things to-do if you plan a visit to NYC.
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