Yesterday, Revlon revealed their newest Global Brand Ambassador to be Grammy Award-winning artist, Ciara. After a few days of teasing on social media, Revlon officially announced that the singer would be the new face of the brand. You’ll start seeing her front some exciting new product launches in 2017, but to kick things off, Revlon released the video below to welcome Ciara to the family.
Following in the footsteps of fellow Revlon faces Halle Berry and Olivia Wilde, Ciara is also the star of Revlon’s #ChooseLove campaign, which promotes self-love and positivity.
I was lucky enough to attend the launch party last night in NYC, where we were treated to a private performance from Ciara herself (you might have caught it all on our Instagram Story)! Not only did I get to see Ciara perform her favorite love songs (girl has a killer voice) and take in all her beauty in real life, but hearing her talk about her deep-rooted love for Revlon (she was actually named after an old Revlon fragrance) made me understand exactly why the brand chose her—you could hear see the excitement and passion in her voice.
Congrats to Ciara and I can’t wait to see the new campaigns in the upcoming year—stay tuned!