Smashbox Lash DNA Mascara

Published On July 29, 2011 | Daily Beauty

I was pretty confused when I took a look at this Smashbox Lash DNA Mascara ($19 USD) brush… It’s supposed to look like a DNA double helix…which it does, but I really don’t understand how that gives a better mascara application. Gimmick?

Smashbox Lash DNA Mascara

Smashbox Lash DNA Mascara (Sample size)

Smashbox Lash DNA Mascara

Smashbox Lash DNA Mascara Brush

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