When I received an invite to come preview a new tool that Dyson was launching for the beauty industry, my mind was going crazy thinking of what it could possibly be (it was so secret they couldn’t even put it on the invite). Knowing Dyson was behind the launch—I knew it was going to be a good one whatever it was. After signing some strict legal embargo agreements and waiting
impatiently to be led into the reveal room, I finally laid my eyes on the new Dyson Supersonic Hair Dryer.
Besides being the sexiest hair dryer I’ve ever seen, the Dyson Supersonic also has some major science and technology behind it. There’s over four years of research, a $100 million investment and over 600 prototypes behind the final device and it’s truly unlike anything you’ve seen or tried before.
First of all, the Supersonic is powered by the smallest, lightest and most advanced digital motor to date. It actually sits in the base of the handle (as opposed to the head like most conventional ones), allowing the Dyson Supersonic to feel more balanced and comfortable in the hand.
The device intelligently controls the temperature emitted by measuring its output 20x per second, leaving you with less damage and gorgeous, natural shine. The Supersonic also uses Dyson’s patented Air Multiplier technology (the same as their fans) where air is drawn into the motor at the bottom and amplified when exiting the loop for a high velocity stream of air at precisely 20º for controlled styling.
The most exciting part to me is the magnetic attachments. The smoothing nozzle, styling concentrator and diffuser each magnetically attach to the loop with complete ease and remain cool to the touch when using them. The settings are impressive too—with four heat settings (including a cold shot) and three airflow options. It will also be available in two colors: silver/white and grey/fuschia.
To sweeten the entire deal, Dyson employed a team of aero-acoustic engineers to make this hair dryer the quietest you’ve ever seen—and they succeeded. By reducing air turbulence and silencing the small motor, they’ve been able to reduce the noise without compromising on speed and power.
Unfortunately, the Supersonic also comes with a Dyson-sized price tag as well. Launching in August 2016 at dysoncanada.ca for $499.99, it’s a serious investment but a worthwhile one for those who blow dry their hair often.
Plus, let’s be real, it looks SO freaking cool.