Fresh’s New Tinted Lip Balm Is Their Prettiest One Yet

Fresh Bloom

If you’ve ever tried one of Fresh’s Sugar Lip Treatments, you’ll probably understand the obsession. There’s just a je ne sais quoi about these tinted lip balms that makes them so addictive. Perhaps it’s the luxurious packaging, the sweet lemon scent, the deeply nourishing formula or just the right hint of colour—whatever it is, you’re sure to be hooked after one sweep (I know I was)!

Although I’ve always loved the existing shades like Rosé, Fig and Tulip, I always longed for a soft pink shade to add to my collection (I’m much more of a soft pink and nude lip gal myself). When I got my hands on the newest addition to the Sugar family, it was love at first sight and everything I was hoping for.

Fresh Bloom

Fresh Bloom Sugar Lip Treatment is a soft pink hue with a touch of barely-there shimmer. It’s the lightest shade in the line-up and the luminous finish gives a gorgeous glow to the lips. It’s ultra-hydrating thanks to the blend of oils, waxes and real sugar (a natural humectant). It’s also packed with antioxidants and vitamins to keep lips soft and youthful.

I’d say Bloom has medium (but buildable) coverage. While some of the other shades look more like a transluscent stain, this one wears more like a creamy lipstick, which I love. I’ve already stocked up on a back-up becuase I’m powering through my first tube.

Fingers crossed this year’s holiday sets feature a little Bloom in them too!

Fresh Bloom Sugar Lip Treatment retails for $24 and is available online at

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