A few months ago, IT Cosmetics announced their plans to enter Sephora. While they won’t be leaving QVC or ULTA anytime soon, they will be offering some products that are exclusive to Sephora (like the new Bye Bye Under Eye Cream, Bye Bye Pores Primer and Bye Bye Lines Serum). Well, the time has come. IT Cosmetics is now available at sephora.com!
Sephora is carrying a limited number of SKUs to start, and many of them are available only to VIB and VIB Rouge members to start—but here’s hoping they’ll be adding more in the near future.
IT Cosmetics has been one of my personal favorite brands for many years now. I love to stock up on my favorites like the iconic CC+ Cream and Bye Bye Under Eye Concealer whenever I am in the USA. The brand doesn’t have an overwhleming amount of products—but what they do have is pure gold. I haven’t found an IT Cosmetics product I haven’t liked so far, which is why it’s a brand I have come to love and trust. Plus, with L’Oreal acquiring IT Cosmetics a few months ago for $1.2 Billion, you know there are a bunch of other people who feel the same way.
Even though beauty lovers in the USA didn’t have a super hard time getting their hands on IT Cosmetics (like we do in Canada), the extra distribution is always welcome—especially when ti means exclusive products and adding to your Sephora Beauty Insider point bank.
I’ve rounded up some favorites of mine from IT Cosmetics, along with some new and exciting exclusives available at sephora.com.shop this story