The Heat-Activated Volumizer That’s Changing Our Mane Game

The Heat-Activated Volumizer That’s Changing Our Mane Game

John Frieda Luxurious Volume Core Restore Advanced Protein Volumizer

Controversial statement: I hate dry shampoo. I mean, I think it’s a genius beauty innovation and I love that women have found all kinds of ways to use it, be it sopping up excess oil at the roots or to volumize, but I can’t stand its powdery texture, just like I can’t stand the feeling of texturizing spray, or mousse, or any body booster for that matter.

This aversion means that my hair can look a little flat sometimes, but that’s the price I pay for the fresh feeling. Recently, though, I discovered the new John Frieda Luxurious Volume Core Restore Advanced Protein Volumizer.

Inside the blue pump bottle is a heat-activated cream formula that adds volume to hair while also strengthening it with protein. You apply it to damp hair, and then grab your blowdryer to make the magic happen.

The result? My hair really did have more volume, and only the slightest hint of grit, so it still felt nice and soft—the best of both worlds. I especially love that the added body survived a night’s sleep, because usually my next-day hair is extra deflated.

John Frieda Luxurious Volume Core Restore Advanced Protein Volumizer

For someone like me, this is the only volumizing product I need, but if you like more texture and body, Jessica found that adding a little dry texturizing spray after blowdrying gave her tons of body and lasting volume.

That method is one that John Frieda international creative consultant Harry Josh follows as well: “I use volumizing products constantly, but I’m using this particular serum on everyone because it’s so lightweight that I can layer on top of it,” he told me during an interview. He adds mousse and salt spray to build up volume on his fine-haired celebrity clients, such as Taylor Schilling.

John Frieda Luxurious Volume Core Restore Advanced Protein Volumizer

There’s also an accompanying shampoo and conditioner in the line to help you build body right from the get-go. The conditioner is clear instead of the usual creamy white to really underscore the idea of weightlessness—a major key if, like me, you like your hair to feel soft and natural at all times.

John Frieda Luxurious Volume Core Restore Advanced Protein Volumizer retails for $13 and is now available at drugstores.

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