Zoom Lash is back in a new waterproof formula that instantly combs and lifts the lashes for incredible volume. Our perfectly sculpted, patented brush with unique three-sided fibres embraces, holds and separates each lash, quickly coating from root to tip in a creamy, velvety shade that keeps lashes light and flexible, while adding definition. Leave it to MAC to take this number one selling mascara and make it better! Permanent.

Available March 1, 2012 (North America) and March 2012 (International) at MAC Cosmetics.