The Ultimate Complexion Guide with Make Up For Ever

The Ultimate Complexion Guide with Make Up For Ever

Make Up For Ever has become the go-to brand for makeup artists and beauty enthusiasts alike for creating flawless skin, whether you’re behind a camera at an editorial photoshoot or heading out for a fun, selfie-filled night on the town with friends.

Beauty editors, beauty bloggers and everyday beauty junkies everywhere have fallen in love with Make Up For Ever for one main reason—the products create the most beautiful skin you’ve ever had. And, just when you thought they couldn’t get any better (trust me, I didn’t think they could), they’ve launched Ultra HD Foundation and Ultra HD Concealer with updated formulas and expanded shade ranges. There are now 40 shades of Ultra HD Liquid, 15 shades of Ultra HD Stick, and 10 shades of Ultra HD Concealer. With a shade range this broad, everyone can achieve a perfect complexion with ease – every day.

Combine the new Ultra HD Foundations and Concealers with Make Up For Ever’s Step 1 Skin Equalizer Primers, iconic HD Microfinish Powder, and fabulous line-up of Artisan brushes, and you’ve got yourself glowing skin. Consider this your ultimate guide to a flawless complexion, as we walk through all of the key products you need to stock in your makeup bag.

Make Up For Ever Step 1 Skin Equalizer

Step 1: Primer

It’s right there in the name—the family of Step 1 Skin Equalizers ($36) are designed to be your first line of defence against dull, uneven skin. Don’t underestimate the power of a primer—these ones come in 10 varieties—5 of which are designed to address texture irregularities (Smoothing, Mattifying, Hydrating, Nourishing and Redness-Correcting) while the other 5 are designed to address tone and add radiance (Blue is for light skin, Pink and yellow are for light-to-medium skin, Peach is for medium-to-tan skin and Caramel is for dark skin).

These primers do double duty; they help smooth skin so foundation goes on more evenly, and they ensure that your makeup lasts longer throughout the day. Simply use a pea-sized amount and blend into your skin, starting at the center of your face. One of the best things about Make Up For Ever’s Step 1 Skin Equalizer Primers is their ability to mix and match—if you’re oily with a lot of redness in the skin, use the Mattifying and Green Primers. If you have fair skin that’s dry and dull, choose the Hydrating and Blue Primers.

If you’re a little overwhelmed and don’t know which one is best for you—try starting out with the Smoothing Primer, which will address the appearance of fine lines and large pores for a smooth, even canvas (something we all would love).

Make Up For Ever Ultra HD Invisible Cover Foundation

Step 2: Foundation

One of my biggest pieces of advice for beauty newbies is to invest in a great foundation, because when you’re working with beautiful skin, all of your other makeup will look fantastic! Ultra HD Liquid Foundation ($50) is the perfect starting point, since the updated formula has an ultra lightweight texture that provides buildable coverage. With 40 shades to match all skin tones, you’ll be able to find the shade that’s right for you, no matter your skin concerns.

So, which formula to choose—liquid or stick? It really comes down to personal preference, because they are both really well suited to all skin types. Ultra HD Liquid Foundation provides invisible coverage for everyday use, While Ultra HD Stick is the perfect tool for touch ups and contouring.

Make Up For Ever 108 Large Foundation Brush

Finally, when it comes to the application, you’ll want to reach for a high quality brush to make sure it goes on smoothly and blends in evenly. Artisan Brush 108 ($41) by Make Up For Ever is a must-have, because the extra-large bristles help you to apply your foundation super quickly and evenly. The rounded shape allows you to get around all your facial contours and it can be used with both the liquid and stick formulas. Make Up For Ever suggests tapping to build coverage, and stretching outward for a smooth application.

Make Up For Ever Ultra HD Concealer

Step 3: Concealer

While you’ll probably take care of most of your skin concerns with Ultra HD Foundation, sometimes you need a little extra help. Make Up For Ever Ultra HD Concealer ($32) is the latest and greatest when it comes to colour-correcting and concealing under eye circles.

Available in 10 shades, Ultra HD Concealer addresses dark circles and brightens under eyes thanks to its Anti-Dark Circle Complex with Radiance Booster. The formula stimulates collagen to refresh under eyes and fills and smooths fine lines. 5 of the 10 shades are designed to colour-correct and neutralize dark circles with a peachy undertone, while the other 5 are designed to brighten and awaken, so you can use one shade from each category. Be sure to colour correct on the darkest part of your under eye circle, and then conceal on the inner and outer corners of the eye. Then, tap to blend for a flawless application!

IMG_2745

Step 4: Powder

After you’ve perfected your complexion with primer, foundation and concealer—it’s time to finish your look with Make Up For Ever’s award winning HD Microfinish Powder ($39). This finishing powder softens the appearance of imperfections and fine lines, and can actually be worn over foundation or alone (I know some people who just use this powder on bare skin)!

The powder might look a bit scary and white—but it goes on clear and can be used on any skintone. It’s talc-free and works beautifully to lightly mattify skin—a secret weapon for any selfie photo!

Now that you know how to achieve a flawless complexion from start to finish using some of the best products in the business, it’s time to get shopping! Make Up For Ever is available at Sephora stores and online at sephora.ca.

Find Your Shade

So now you know how to achieve a flawless complexion from start to finish using some of the best products in the business, now it’s time to find your shade.

To make your online shopping a little easier, I’ve swatched every. single. shade. of Make Up For Ever’s Step 1 Skin Equalizer, Ultra HD Invisible Cover Foundation, Ultra HD Invisible Cover Stick Foundation and Ultra HD Concealer—find your shade below and have fun flaunting your flawless face!

Make Up For Ever Step 1 Skin Equalizers (L-R) Mattifying, Smoothing, Nourishing, Hydrating, Redness Correcting, Radiant Blue, Radiant Pink, Radiant Yellow, Radiant Peach & Caramel
Make Up For Ever Step 1 Skin Equalizers (L-R) Mattifying, Smoothing, Nourishing, Hydrating, Redness Correcting, Radiant Blue, Radiant Pink, Radiant Yellow, Radiant Peach & Caramel
Make Up For Ever Ultra HD Concealer (L-R) R20, Y21, R22, Y23, R30, Y31, R32, Y33, R40 & Y41
Make Up For Ever Ultra HD Concealer (L-R) R20, Y21, R22, Y23, R30, Y31, R32, Y33, R40 & Y41
Make Up For Ever Ultra HD Stick Foundation (L-R) Y225, R230, Y245, Y315 & Y325
Make Up For Ever Ultra HD Stick Foundation (L-R) Y225, R230, Y245, Y315 & Y325
Make Up For Ever Ultra HD Stick Foundation (L-R) Y335, Y365, R370, Y405 & R410
Make Up For Ever Ultra HD Stick Foundation (L-R) Y335, Y365, R370, Y405 & R410
Make Up For Ever Ultra HD Stick Foundation (L-R) Y415, Y445, Y505, R530 & Y535
Make Up For Ever Ultra HD Stick Foundation (L-R) Y415, Y445, Y505, R530 & Y535
Make Up For Ever Ultra HD Liquid Foundation (L-R) Y205, R210, Y215, R220, Y225, R230, Y235, R240, Y245 & R250
Make Up For Ever Ultra HD Liquid Foundation (L-R) Y205, R210, Y215, R220, Y225, R230, Y235, R240, Y245 & R250
Make Up For Ever Ultra HD Liquid Foundation (L-R) Y255, R260, R300, Y305, Y315, Y325, R330, Y335, Y345 & Y355
Make Up For Ever Ultra HD Liquid Foundation (L-R) Y255, R260, R300, Y305, Y315, Y325, R330, Y335, Y345 & Y355
Make Up For Ever Ultra HD Liquid Foundation (L-R) R360, Y365, R370, Y375, Y385, Y405, R410, Y415, R420 & Y425
Make Up For Ever Ultra HD Liquid Foundation (L-R) R360, Y365, R370, Y375, Y385, Y405, R410, Y415, R420 & Y425

Make Up For Ever Ultra HD Liquid Foundation (L-R) R430, Y435, Y445, Y455, Y505, R510, R520, R530, Y535 & R540
Make Up For Ever Ultra HD Liquid Foundation (L-R) R430, Y435, Y445, Y455, Y505, R510, R520, R530, Y535 & R540
  • 1 of 4
  • Step 1: Primer

    It’s right there in the name—the family of Step 1 Skin Equalizers ($36) are designed to be your first line of defence against dull, uneven skin. Don’t underestimate the power of a primer—these ones come in 10 varieties—5 of which are designed to address texture irregularities (Smoothing, Mattifying, Hydrating, Nourishing and Redness-Correcting) while the other 5 are designed to address tone and add radiance (Blue is for light skin, Pink and yellow are for light-to-medium skin, Peach is for medium-to-tan skin and Caramel is for dark skin).

    These primers do double duty; they help smooth skin so foundation goes on more evenly, and they ensure that your makeup lasts longer throughout the day. Simply use a pea-sized amount and blend into your skin, starting at the center of your face. One of the best things about Make Up For Ever’s Step 1 Skin Equalizer Primers is their ability to mix and match—if you’re oily with a lot of redness in the skin, use the Mattifying and Green Primers. If you have fair skin that’s dry and dull, choose the Hydrating and Blue Primers.

    If you’re a little overwhelmed and don’t know which one is best for you—try starting out with the Smoothing Primer, which will address the appearance of fine lines and large pores for a smooth, even canvas (something we all would love).

  • 2 of 4
  • Step 2: Foundation

    One of my biggest pieces of advice for beauty newbies is to invest in a great foundation, because when you’re working with beautiful skin, all of your other makeup will look fantastic! Ultra HD Liquid Foundation ($50) is the perfect starting point, since the updated formula has an ultra lightweight texture that provides buildable coverage. With 40 shades to match all skin tones, you’ll be able to find the shade that’s right for you, no matter your skin concerns.

    So, which formula to choose—liquid or stick? It really comes down to personal preference, because they are both really well suited to all skin types. Ultra HD Liquid Foundation provides invisible coverage for everyday use, While Ultra HD Stick is the perfect tool for touch ups and contouring.

    Make Up For Ever 108 Large Foundation Brush

    Finally, when it comes to the application, you’ll want to reach for a high quality brush to make sure it goes on smoothly and blends in evenly. Artisan Brush 108 ($41) by Make Up For Ever is a must-have, because the extra-large bristles help you to apply your foundation super quickly and evenly. The rounded shape allows you to get around all your facial contours and it can be used with both the liquid and stick formulas. Make Up For Ever suggests tapping to build coverage, and stretching outward for a smooth application.

  • 3 of 4
  • Step 3: Concealer

    While you’ll probably take care of most of your skin concerns with Ultra HD Foundation, sometimes you need a little extra help. Make Up For Ever Ultra HD Concealer ($32) is the latest and greatest when it comes to colour-correcting and concealing under eye circles.

    Available in 10 shades, Ultra HD Concealer addresses dark circles and brightens under eyes thanks to its Anti-Dark Circle Complex with Radiance Booster. The formula stimulates collagen to refresh under eyes and fills and smooths fine lines. 5 of the 10 shades are designed to colour-correct and neutralize dark circles with a peachy undertone, while the other 5 are designed to brighten and awaken, so you can use one shade from each category. Be sure to colour correct on the darkest part of your under eye circle, and then conceal on the inner and outer corners of the eye. Then, tap to blend for a flawless application!

  • 4 of 4
  • Step 4: Powder

    After you’ve perfected your complexion with primer, foundation and concealer—it’s time to finish your look with Make Up For Ever’s award winning HD Microfinish Powder ($39). This finishing powder softens the appearance of imperfections and fine lines, and can actually be worn over foundation or alone (I know some people who just use this powder on bare skin)!

    The powder might look a bit scary and white—but it goes on clear and can be used on any skintone. It’s talc-free and works beautifully to lightly mattify skin—a secret weapon for any selfie photo!

    Now that you know how to achieve a flawless complexion from start to finish using some of the best products in the business, it’s time to get shopping! Make Up For Ever is available at Sephora stores and online at sephora.ca.

    Find Your Shade

    So now you know how to achieve a flawless complexion from start to finish using some of the best products in the business, now it’s time to find your shade.

    To make your online shopping a little easier, I’ve swatched every. single. shade. of Make Up For Ever’s Step 1 Skin Equalizer, Ultra HD Invisible Cover Foundation, Ultra HD Invisible Cover Stick Foundation and Ultra HD Concealer—find your shade below and have fun flaunting your flawless face!

    Make Up For Ever Step 1 Skin Equalizers (L-R) Mattifying, Smoothing, Nourishing, Hydrating, Redness Correcting, Radiant Blue, Radiant Pink, Radiant Yellow, Radiant Peach & Caramel
    Make Up For Ever Step 1 Skin Equalizers (L-R) Mattifying, Smoothing, Nourishing, Hydrating, Redness Correcting, Radiant Blue, Radiant Pink, Radiant Yellow, Radiant Peach & Caramel
    Make Up For Ever Ultra HD Concealer (L-R) R20, Y21, R22, Y23, R30, Y31, R32, Y33, R40 & Y41
    Make Up For Ever Ultra HD Concealer (L-R) R20, Y21, R22, Y23, R30, Y31, R32, Y33, R40 & Y41
    Make Up For Ever Ultra HD Stick Foundation (L-R) Y225, R230, Y245, Y315 & Y325
    Make Up For Ever Ultra HD Stick Foundation (L-R) Y225, R230, Y245, Y315 & Y325
    Make Up For Ever Ultra HD Stick Foundation (L-R) Y335, Y365, R370, Y405 & R410
    Make Up For Ever Ultra HD Stick Foundation (L-R) Y335, Y365, R370, Y405 & R410
    Make Up For Ever Ultra HD Stick Foundation (L-R) Y415, Y445, Y505, R530 & Y535
    Make Up For Ever Ultra HD Stick Foundation (L-R) Y415, Y445, Y505, R530 & Y535
    Make Up For Ever Ultra HD Liquid Foundation (L-R) Y205, R210, Y215, R220, Y225, R230, Y235, R240, Y245 & R250
    Make Up For Ever Ultra HD Liquid Foundation (L-R) Y205, R210, Y215, R220, Y225, R230, Y235, R240, Y245 & R250
    Make Up For Ever Ultra HD Liquid Foundation (L-R) Y255, R260, R300, Y305, Y315, Y325, R330, Y335, Y345 & Y355
    Make Up For Ever Ultra HD Liquid Foundation (L-R) Y255, R260, R300, Y305, Y315, Y325, R330, Y335, Y345 & Y355
    Make Up For Ever Ultra HD Liquid Foundation (L-R) R360, Y365, R370, Y375, Y385, Y405, R410, Y415, R420 & Y425
    Make Up For Ever Ultra HD Liquid Foundation (L-R) R360, Y365, R370, Y375, Y385, Y405, R410, Y415, R420 & Y425
    Make Up For Ever Ultra HD Liquid Foundation (L-R) R430, Y435, Y445, Y455, Y505, R510, R520, R530, Y535 & R540
    Make Up For Ever Ultra HD Liquid Foundation (L-R) R430, Y435, Y445, Y455, Y505, R510, R520, R530, Y535 & R540
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