This Summer 2013, Maybelline is launching a brand new product in the Color Tattoo family! The Maybelline Color Tattoo Pure Pigments ($8.99 CAD) are loose eyeshadows available in 10 shades, ranging from soft neutrals to bold, bright colors. Maybelline Color Tattoo eyeshadows have become a revolutionary drugstore cream eyeshadow, offering outstanding pigmentation, texture and longevity… so to see a new pigment formula in the same family is pretty exciting.
Each pigment comes in a small round jar with a twist-off lid. The bottoms of each pigment jar have a sticker with the color of the actual pigment, making them super easy to see at first glance what shade they are (even though the name of the product is on the lid). Inside is a filter with small holes that allow the pigment to come through. Give it a quick shake to release some pigment through the filter and then use a brush to pick up the product.
The shades I have include…
- Never Fade Jade: Sparkling teal
- Black Mystery: Black with blue sparkle
- Downtown Brown: Golden bronze
There definitely aren’t a lot of mass market pigments out there, and especially good quality ones at that. These pigments boast pure, intense color along with up to 24 hours of wear- something which I feel they may fall a little short on both accounts for. A little- not a lot.
The three shades that I tried, I found to have decent pigmentation- not shocking or super intense like I was expecting, but fairly good. Downtown Brown had the best pigmentation out of the three and I was a little disappointed that Black Mystery came out more of a charcoal color than an intense black. Having said that, when applied wet- these pigments really become much more strong and intense… just like pretty much any other pigment.
In terms of wear time, I was very skeptical. Every pigment I’ve ever tried hasn’t been able to last more than a few hours without fading without a primer or base. These weren’t any different, and definitely require a primer or sticky base to truly last all day (ahem, perhaps a Color Tattoo Cream Shadow). When foiled (applied with a damp brush), they have a much longer wear time, however I found them to slightly stain the skin which isn’t too lovely (especially Never Fade Jade).
They do blend really beautifully and have a nice, finely-milled texture that applies really nicely to the skin. Are these pigments good? Yes. Are they groundbreaking? Not really. It’s nice to see a quality pigment in the drugstore, but they don’t really blow MAC or Make Up For Ever pigments out of the water.
Speaking of MAC, a $25 CAD jar with 0.26oz of pigment has a value of $96 CAD per oz. These have a value of $180 CAD per oz. Having said that, I have yet to meet someone who has actually finished an entire jar of MAC pigment, so even though the value isn’t as good, it is nice to be able to pick up a few shades for the same price, knowing that these will also last a very long time.
- Amount: 0.05oz / 1.5g
- Value: $180 CAD per oz
Available now at:
- Maybelline retailers
10 Color Tattoo Pure Pigment shades available; 3 shown here.
See the rest of our Maybelline coverage here.