What’s Hot: Priming Moisturizers

With new product innovations launching every month adding an extra step to your skincare routines (*ahem*, it can be difficult to navigate where you can pare down in your routine. You don’t want to sacrifice hydration (since it’s one of the best ways to prevent the visible signs of aging), but you could do with your makeup hanging for just a bit longer…

Enter: the priming moisturizer. Gone are the days when heavy primers were the only option for those hoping to keep their makeup look on lock all day long (even though they definitely do have their place in the beauty world). For those who are looking for a lighter texture or aren’t willing to ditch the moisturizer, these formulas are designed to cooperate with your makeup, not break it down.

  • 1 of 6 Glossier Priming Moisturizer
  • Glossier Priming Moisturizer
  • Glossier Priming Moisturizer, $27

    Now that this cult-favourite brand is shipping to Canada, you can finally get your paws on this budget-friendly priming moisturizer. It promises to “bring the best out in your skin” in a way that’ll make it ready for makeup, without actually needing it (music to our ears).

    This plumping, redness-reducing, hydrating, blurring cream formula is buildable so you can add as much or as little as you need depending on your skin type and what weird weather thing Mother Nature is choosing to do that day, but will leave a fresh, dewy and supple complexion for you to play with.

    Available online at glossier.com.

  • 2 of 6 Smashbox Photo Finish Primerizer
  • Smashbox Photo Finish Primerizer
  • Smashbox Photo Finish Primerizer, $50

    While we’ll sing the praises of Smashbox’s primer water until the sun goes down, sometimes your parched skin needs a little something extra, which is why we’re adding the new Primerizer to the rotation.

    The non-greasy formula preps skin for makeup and acts as a “magnet” to keep it in place once it’s applied, thanks to its lightweight, quick-drying texture. With niacinamide and hyaluronic acid, you can rest assured that you’ll get 24 hours of continuous hydration so you can—dare we say it—skip the moisturizer and go straight for this one-stop-shop instead.

    Available online at sephora.ca.

  • 3 of 6 Nivea 2-in-1 Moisturizing Primer
  • Nivea 2-in-1 Moisturizing Primer
  • Nivea 2-in-1 Moisturizing Primer, $11

    Nivea introduces not one but two priming moisturizers to its line of skincare products: one for normal skin and one for those with more sensitive skin. Both formulas aim to create a smooth, even complexion for you to apply your makeup while offering up a generous dose of moisture in the process.

    The Normal Skin formula has vitamin E and lotus extract to soothe and repair skin, while also preventing oil buildup (which will ruin your look). The Sensitive Skin formula has almond oil and calendula extract to keep skin happy and chill while it hydrates.

    Available at drugstores and online at amazon.ca.

  • 4 of 6 Korres Greek Yoghurt Smoothie Priming Moisturiser
  • Korres Greek Yoghurt Smoothie Priming Moisturiser
  • Korres Greek Yoghurt Smoothie Priming Moisturiser, $55

    This hydrating primer has a whopping 26% Greek yogurt proteins to plump and strengthen skin’s barriers, making it much more receptive to moisture and other good-for-your-skin ingredients like probiotic complex, hyaluronic acid and a blue-green microalgae extract (not-so-fun fact: if your skin barriers are broken down, your skin won’t retain as much moisture or skincare benefits).

    This primer works to repair your skin while it visibly reduces the appearance of fine lines and imperfections and helps keep your look in place all day long. Plus, it feels super refreshing to apply in the morning!

    If you like this one, then get excited for what’s to come. Korres is adding an under-eye version to the Greek Yoghurt line and a Wild Rose Smoothie as well, both hitting stores soon.

    Available online at beautyboutique.ca.

  • 5 of 6 First Aid Beauty Hello FAB Coconut Skin Smoothie Priming Moisturizer
  • First Aid Beauty Hello FAB Coconut Skin Smoothie Priming Moisturizer
  • First Aid Beauty Hello FAB Coconut Skin Smoothie Priming Moisturizer, $35

    Coconut water, quinoa and a blend of minerals like zinc, copper, magnesium and silica are some of the super-powered ingredients inside this oil-free priming moisturizer that hydrates and repairs skin while preparing it for whatever makeup look you’re throwing at it.

    It works to boost your complexion from the inside out by hydrating and fortifying your skin’s texture and tone while also promising a long-lasting canvas (you know, bright skin, blurred pores and imperfections—all that good stuff) for your makeup. The light-reflecting particles are just the skin-perfecting icing on the cake that make it possible to go makeup-free thanks to the hydrated, dewy finish.

    Available online at sephora.ca.

  • 6 of 6 Too Faced Hangover Replenishing Face Primer
  • Too Faced Hangover Replenishing Face Primer
  • Too Faced Hangover Replenishing Face Primer, $40

    You know how the day after imbibing in a touch too much rosé your skin looks a little lacklustre and all around sad? And you know how after imbibing in a touch too much rosé you often have to reach for the coconut water to rehydrate? Consider this the hangover cure for your skin, but for every single day.

    Infused with—yup, you guessed it—coconut water, it rehydrates parched skin and boosts radiance while evening out skin tone and giving a healthy, dewy finish that’ll keep your makeup on lock. Before you head out for the night, put this one on your nightstand next to the giant bottle of water.

    Available online at sephora.ca.

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