I had the pleasure of attending a press event for the upcoming shu uemura Spring 2014 launches, including the Mika Ninagawa for shu uemura Collection as well as the new calligraph:ink Collection. Not only was I able to play with the beautiful products, but I had the honour of meeting Kakuyasu Uchiide , the International Artistic Director for shu uemura, and one of my personal favorite makeup muses. His work graces the beauty visuals of each shu uemura collection, and he has done an incredible job of continuing Mr. Uemura’s vision with the brand. His technique is impeccable (he created the a perfect cat-eye in about 3 strokes, starting from the outer corner… what!?) and his artistic vision never ceases to amaze me. He truly puts the ‘art’ in makeup artistry, so seeing his work up close in person was the best way I could have spent my afternoon.
The new color collection (available April 2014) was inspired four beauty wonderlands captured by Mika Ninagawa, and Mr. Uchiide created a beauty look for each one. He also demonstrated how to use the new calligraph:ink liquid eye liner, shu uemura x PAPERSELF paper lashes and tint in gelato lip & cheek colors on a model as well. It was an absolute pleasure to watch Mr. Uchiide work, and the looks he created are nothing short of inspiring. Take a closer look below to see how he created each one.
Find yourself lost in an enchanted carnival. Keep your curious eyes wide open and search of the key to another beauty wonderland.
Mr. Uchiide used the pressed eye shadow in M vivid blue 665 and black velvet feather false lashes to make the model’s eyes stand out, then finished the look with the new tint in gelato in CR01 on cheeks and lips.
[melting sweet dream]
Lucky charm that guides you to angelic butterflies. Enter a dream filled with charming, sweet candies that melt on your mouth.
Even the evil butterflies cannot resist the soothing lullaby of luscious lips that put you into a sweet beauty slumber. Once the fresh ivy and wild mushrooms cross your lips, you will slip into an eternal dreamscape.
Mr. Uchiide defined the models brows with the pressed eye shadow in M vivid green 565 and applied mini khaki false lashes to the outer corners of the eyes. He finished the look with tint in gelato in AT01 on cheeks and lips.
Evil butterflies are in love with the passion filled garden, ripe with seductive apples and strawberries. One bite of the forbidden fruits will poison you with delight.
This look combines sharp, graphic liquid eyeliner, dramatic paper lashes and a bold red lip for a completely modern take on a classic look.
Mr. Uchiide first applied the new calligraph:ink liquid eye liner to the upper eyelid in a cat-eye shape, then glued love forever paper lashes to the lashline. He finished off the look with tint in gelato in AT01.