I don’t even remember when I started using the original Urban Decay Primer Potion ($20 USD / $24 CAD)… sometime back when it came in that genie-bottle tube with the straight doe-foot applicator (the one that wasted like half the tube), but I’ve been a fan since the first time I tried it. I know there are a lot of other great eye primers out there, but this one has just been my go-to since the beginning (if it ain’t broke, don’t fix it- right?)… I recommend it to all my friends, and since they starting selling it in the squeeze-tube now, it’s much more easy to use!
There’s a reason this primer has won countless awards and been raved about by top beauty editors everywhere- it truly works. It can turn a $2 eyeshadow into one that looks like a $20 eyeshadow. It keeps eyeshadows (even creamy ones like NYX Jumbo Pencils) totally crease-free, vibrant, budge-proof and just overall better. It’s seriously one of the best investments you can ever make for your makeup!
What’s your top pick for eye primer?