Violet Bloom

Get The Look: Violet Bloom

As we head into March, makeup collections are starting to get a little more colorful and vibrant. Spring makeup is always so fun—pastels or pops of fresh pinks and purples help us say goodbye to the dark, dreary winter months we just endured. I was inspired by all the gorgeous floral pinks and violets I’ve been seeing in makeup collections lately. The result is a fresh-faced, luminous glow with a feminine touch of soft pink and purple.

I used a bunch of new products for Spring to help inspire you to makeover your makeup bag this season and go for a fresh, blooming look like this one. Keep scrolling to learn exactly how to get this look!

Step 1: Get That Glow

I used the L’Oreal True Match Lumi Cushion in the shade W2 Light Ivory to even out Alex’s skintone and give a boost of luminosity to her complexion. I applied the foundation with the included sponge (Editor’s Note: This has become one of Alex’s favorite beauty products since this shoot)!

Step 2: Correct & Conceal

I corrected Alex’s (pretty intense) dark circles with the Sephora Bright Future Color Corrector in Pink, which helps to brighten up the eye area while neutralizing the bluish tint under the eyes.

Step 3: Dewy Flush

For extra luminosity and a touch of fresh color, I used Benefit’s new Dandelion Dew on the apples of the cheeks. This sheer, baby pink blush has a light gel texture and is perfect for a Spring flush.

Step 4: Crease Control

To keep creasing eyeshadow at bay, I used the Maybelline Master Prime Eyeshadow Base all over Alex’s eyelids and blended it out with a finger. The nude tint also helps to neutralize any redness or veins on the eyelids.

Step 5: Brighten Up

To brighten the eyelid, I rubbed some of the Sephora Brow Enhancer in Matte Light Pink onto my finger and then tapped it onto the eyelid to blend. This highlighter helps to brighten up the eye area, which gives the crease color a little extra contrast later on.


Using a fluffy brush, I applied the lavender eyeshadow (I-918) from the Make Up For Ever Artist Palette Vol 3 Florals into the crease, blending slightly above the crease line and below it onto the lid.

Then I applied some of the blackened purple shade (ME-930) precisely into the crease to create a soft gradient from dark purple to light purple.

Lastly, I dusted the coral pink shade (I-544) on top to give the edges a pink tint.

Step 7: Line & Define

I lined the upper lashline with the Maybelline Master Precise Skinny Gel Pencil. This eyeliner is extremely precise, so I really concentrated the color inbetween the lashes as well (which will help to make the false lashes look even more natural when I apply them).

Step 8: Groomed Arches

Alex already has amazing eyebrows, so I just wanted to give them a bit of a tint and some hold to keep them in place. I used the Urban Decay Brow Tamer Tinted Brow Gel in Dark Brown.

Step 9: Luscious Lashes

I avoid curling the lashes if I’m going to be putting on falsies, but still need a bit of lift to blend the natural lashes into the falsies. I applied a single coat of Rimmel Super Curler 24Hr Mascara to the lashes, which gives them enough lift without needing an eyelash curler.

Step 10: Blooming Lashes

I used my new favorite false lashes—the KISS Blooming Lash in Tulip. These lashes have a “layered” effect, so they look completely natural and feathery like we all wish we could have.

Step 11: Purple Pout

For a sheer wash of glossy color on the lips, I used the MAC Huggable Glass in Snuggle Up. It may look a little intense in the tube, but it applies sheer and provides just the right amount of a translucent tint I’m looking for.

Step 12: Brighten Up

As a final addition to the look, I lined the waterline with Maybelline Lasting Drama Waterproof Gel Pencil in Soft Nude to brighten up the eyes without using a harsh white. The result is subtle but makes a huge difference!

The Look

Get The Look: Violet Bloom

Get The Look: Violet Bloom

Get The Look: Violet Bloom

  • 1 of 12
  • L'Oreal True Match Lumi Cushion Foundation
  • Step 1: Get That Glow

    I used the L’Oreal True Match Lumi Cushion in the shade W2 Light Ivory to even out Alex’s skintone and give a boost of luminosity to her complexion. I applied the foundation with the included sponge (Editor’s Note: This has become one of Alex’s favorite beauty products since this shoot)!

  • 2 of 12
  • Sephora Bright Future Color Corrector in Pink
  • Step 2: Correct & Conceal

    I corrected Alex’s (pretty intense) dark circles with the Sephora Bright Future Color Corrector in Pink, which helps to brighten up the eye area while neutralizing the bluish tint under the eyes.

  • 3 of 12
  • Benefit Dandelion Dew
  • Step 3: Dewy Flush

    For extra luminosity and a touch of fresh color, I used Benefit’s new Dandelion Dew on the apples of the cheeks. This sheer, baby pink blush has a light gel texture and is perfect for a Spring flush.

  • 4 of 12
  • Maybelline Master Prime Eyeshadow Base
  • Step 4: Crease Control

    To keep creasing eyeshadow at bay, I used the Maybelline Master Prime Eyeshadow Base all over Alex’s eyelids and blended it out with a finger. The nude tint also helps to neutralize any redness or veins on the eyelids.

  • 5 of 12
  • Sephora Brow Enhancer
  • Step 5: Brighten Up

    To brighten the eyelid, I rubbed some of the Sephora Brow Enhancer in Matte Light Pink onto my finger and then tapped it onto the eyelid to blend. This highlighter helps to brighten up the eye area, which gives the crease color a little extra contrast later on.

  • 6 of 12
  • Make Up For Ever Artist Palette Volume 3 - Florals
  • Using a fluffy brush, I applied the lavender eyeshadow (I-918) from the Make Up For Ever Artist Palette Vol 3 Florals into the crease, blending slightly above the crease line and below it onto the lid.

    Then I applied some of the blackened purple shade (ME-930) precisely into the crease to create a soft gradient from dark purple to light purple.

    Lastly, I dusted the coral pink shade (I-544) on top to give the edges a pink tint.

  • 7 of 12
  • Maybelline Master Precise Skinny Gel Pencil
  • Step 7: Line & Define

    I lined the upper lashline with the Maybelline Master Precise Skinny Gel Pencil. This eyeliner is extremely precise, so I really concentrated the color inbetween the lashes as well (which will help to make the false lashes look even more natural when I apply them).

  • 8 of 12
  • Urban Decay Brow Tamer Tinted Brow Gel in Dark Brown
  • Step 8: Groomed Arches

    Alex already has amazing eyebrows, so I just wanted to give them a bit of a tint and some hold to keep them in place. I used the Urban Decay Brow Tamer Tinted Brow Gel in Dark Brown.

  • 9 of 12
  • Rimmel Super Curler 24Hr Mascara
  • Step 9: Luscious Lashes

    I avoid curling the lashes if I’m going to be putting on falsies, but still need a bit of lift to blend the natural lashes into the falsies. I applied a single coat of Rimmel Super Curler 24Hr Mascara to the lashes, which gives them enough lift without needing an eyelash curler.

  • 10 of 12
  • KISS Blooming Lash in Tulip
  • Step 10: Blooming Lashes

    I used my new favorite false lashes—the KISS Blooming Lash in Tulip. These lashes have a “layered” effect, so they look completely natural and feathery like we all wish we could have.

  • 11 of 12
  • MAC Huggable Glass in Snuggle Up
  • Step 11: Purple Pout

    For a sheer wash of glossy color on the lips, I used the MAC Huggable Glass in Snuggle Up. It may look a little intense in the tube, but it applies sheer and provides just the right amount of a translucent tint I’m looking for.

  • 12 of 12
  • Maybelline Lasting Drama Waterproof Gel Pencil
  • Step 12: Brighten Up

    As a final addition to the look, I lined the waterline with Maybelline Lasting Drama Waterproof Gel Pencil in Soft Nude to brighten up the eyes without using a harsh white. The result is subtle but makes a huge difference!

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